Motorcycle & Street Marketing in Austin
A van covers a neighborhood. A motorcycle covers a city.
Most street marketing is priced by the day and delivered by whoever could park. In Austin that means a crew spends a good part of the day sitting in traffic on Lamar or circling for a space near the venue they are supposed to be working.
Field Labs runs street marketing on two wheels, which is the difference between four stops in a day and fourteen.
What two wheels actually changes
Parking, which is most of it. A bike parks at the door of the place it is working, legally, for free, in the part of town where a van cannot stop at all.
Traffic, which is the rest of it. Between stops on a congested corridor a bike is not waiting, and the gap between the first stop and the last one stops growing through the afternoon.
Presence, which is the part nobody expects. A bike pulling up with branded cases is looked at. A van is scenery. The arrival is itself the first second of the activation and it costs nothing extra.
What we run this way
Distribution and drops to stores, venues, offices and residential blocks. Sampling runs. Pre-event and post-event visits across a market in a single day. Flyer and poster coverage where the placement actually matters. Grand-opening and pop-up support that has to reach several locations. Mobile presence during a festival or race weekend, when the roads around a venue are closed to anything larger.
Scooters with hard cases for volume. Motorcycles for range and for the days that cover the whole metro.
Loaded for a route
Hard cases on, helmets off, parked at the door of the place being worked. That is most of the advantage in one picture.
Second gallery
Placement, not just distribution
A wall where every poster is competing. Getting seen on one of these is a decision about position, height and what is next to you, and it is made in the ten seconds you are standing there.
The rest of it
Route coverage, which is the thing you are really buying
A route is planned before the day and reported after it. Which stops, in what order, what was left, who took delivery, what was already there from a competitor, and which locations were a waste of a stop and should come off the route next time.
That last one matters more than the rest. A route that is never pruned is a route that gets more expensive every month it runs.
Where this stops being the right tool
Weather. A wet day on a bike is a slower day than a wet day in a van, and we will say so rather than deliver a thin route and invoice for a full one.
Volume past a certain point. There is a size of drop where a vehicle is simply correct, and we will tell you that instead of making three trips.
Anything that has to stay cold for hours, or anything fragile enough that a case is a gamble.
What we will not carry
No liquor brands, no nicotine brands, no gambling brands. It has cost regular work and it will keep costing it.
Who this is for
Brands entering Austin who need coverage rather than a single table. Agencies running a market remotely who need someone who knows which parts of this city are unreachable by van between four and six. Venues, festivals and race weekends where the roads are closed to everything else. Local businesses who need a neighborhood covered properly once rather than badly four times.
What it costs
Priced by route, day or program, and less per day on recurring routes. Tell us the market, the drop, the dates and what a good outcome looks like, and you get a number before anything is booked.
CTA: Tell us what needs to reach the city and how fast.
Send a message from the contact page, or call (512) 808-0153.
More from Field Labs